A Kyiv Studio Places Its Wager on the Vertical Drama

Holywater didn’t start its life as a TV company. It was in 2020 that Bogdan Nesvit and Anatolii Kasianov founded the company in Kyiv, Ukraine, and its lineup even now reads short drama platform more like a mobile entertainment laboratory than a streaming network. My Drama sits in a portfolio with My Passion for books, My Muse for AI and FreeBits. It is telling that the portfolio is so spread out, since it reveals a business that sees video as one of several consumer products instead of its entire identity. The gamble it ultimately made was on the vertical drama, a format that began in China as duanju and is framed 9:16 for an upright phone. The category’s leading names were supported by Chinese and Singaporean groups, so breaking into this market was a brave choice for a small Ukrainian firm.

Spring 2024: The My Drama App Arrives

The My Drama app appeared in spring 2024, although the exact date hinges on which record you believe. Per TechCrunch, the launch took place in April, whereas Google Play shows March 13, 2024, and the App Store shows May 9, 2024. Going by the gap between those store dates, Android likely came first and the iPhone version arrived about two months later. The genre’s most popular tropes filled the opening slate. Early titles included The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss, names that show most of what you need to know about the tone. It was not the stories themselves that ultimately set the company apart, but the collaborator it would soon be making them with.

Fox, $22M in Fresh Funding and a Webby Award

My Drama stopped being just a startup curiosity in October 2025. Fox Entertainment took an equity stake in Holywater, with an agreement that included a pledge to make more than 200 vertical titles over two years. A $22M round led by Horizon Capital followed three months later, in January 2026, when Holywater raised the money. Fox-produced titles on the app include Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. The company also holds a Webby Award for Best Streaming Service from 2025, a distinction it displays on its App Store listing. Combined, these milestones give My Drama an edge few rivals can claim: a major American studio serving as both shareholder and producer.

My Drama at a Glance

For readers who only have a moment, the table below gives the short version of the story. The ownership, legal, platform and pricing details that matter most to a first-time viewer are collected in one place. As of September 2026, the prices match those shown in the US App Store. They vary by country, platform and promotion, so treat them as a guide rather than a quote. Which legal entity you deal with is determined by where you live, a point that is relevant if you ever need to challenge a charge. The install count refers to Google Play, where the app shows 5M+ downloads.

What Watching on My Drama Feels Like

The basic experience is the one the whole category is built on. Formatted for a phone held upright, episodes are vertical, and in this genre they usually run one or two minutes before a cliffhanger nudges you toward the next. Series often run anywhere from 20 to 100 episodes, so a single story can quietly consume an evening in short bites. The range of screens it supports is where this drama app truly sets itself apart. Beyond iPhone, iPad and Android, it is listed for Apple TV on tvOS 18 or later and for Vision Pro. That big-screen option is more unusual than you might think, since ReelShort’s App Store listing, for comparison, shows no Apple TV version at all. The option converts a solo phone habit into something a couple can enjoy together, even though a 9:16 frame will never fill a widescreen television.

As for content, the catalog mixes Holywater’s own early productions with the growing Fox slate. The genre’s well-worn formula is still the template for the Fox releases, as titles like Billionaire Blackmail and Bound by Obsession make clear. Scale is where the fair caveat comes in. The app lists 5M+ installs on Google Play, a small fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. In 2026, that gap tells you that My Drama is a well-backed challenger rather than the category leader.

What My Drama Costs in 2026: Plans and Prices

Holywater sells access in three ways, and the headline figure is the weekly pass. “My Drama: Full Access” is priced at roughly $19.99 per week in the US App Store as of September 2026. This places it on par with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, all listed at about the same price in the same store. Coin packs, which unlock individual episodes, run from around $4.99 to $24.99. Lighter viewers have cheaper entry points than the full pass, since a separate Premium tier is listed at about $4.99 to $9.99. Like its rivals’ plans, the weekly subscription auto-renews until you cancel it. As prices vary by country, platform and promotion, the figure on your own screen may be different. Do the arithmetic before you commit, because four renewals of a $19.99 weekly pass total roughly $80 a month.

Before You Pay: The Terms to Know

My Drama’s terms of use contain fine print that deserves more attention than most viewers pay it. Coin purchases are final, so there is no easy refund if a series lets you down after you unlock it. Coins are also forfeited after 12 months of inactivity, which means a balance you ignore for a year can simply vanish. Except where the law requires otherwise, purchases made on the web are labeled non-refundable. In the EU and UK, there is a 14-day right of withdrawal, mirroring the consumer rules in those markets. Deleting the app does not cancel your subscription, and the terms say so clearly, and that is the most important point of all. To cancel on an iPhone, head to Settings, then your name, then Subscriptions; on Android, use the Subscriptions menu in Google Play. When you buy through a store, refunds are handled by Apple or Google, not by Holywater.

It also helps to know exactly who sits on the other side of the contract. XOLY LIMITED, a Delaware company, handles US users, while everyone else contracts with Holy Water Limited in Nicosia, Cyprus. In this case, as with any vertical drama app, one more warning applies. Modded APKs, unlimited coins and free coin generators are promised by unofficial sites, and those sites are not a safe way to watch anything. When the price feels steep, cancel the pass; do not hunt for a hack.

Verdict: A Challenger With Hollywood in Its Corner

On install counts, My Drama is not the biggest vertical drama app, and it is not even close. What it offers instead is an unlikely combination: a Kyiv founding story, a Fox equity partner committed to more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. The practical upside for viewers is Apple TV support, something ReelShort, for one, does not list. A weekly pass of about $19.99 that renews quietly in the background is the downside, the same one that plagues every rival. Anyone who wants Fox-produced romance and the option to watch on a television will find that the My Drama app earns a place on their home screen. When the largest claimed library is all you want, ShortMax, with its 50,000+ dramas, is the more obvious pick. Either way, cancel through your store account rather than trusting the delete button, and create a reminder the day you subscribe.

What the site really files under Shoulder Bags

Because the category map is not intuitive, start with how the brand files things. The Tote Bag, The Snapshot, The Scene, Crossbody Bags, Mini Bags, Shoulder Bags and Totes are the US bag navigation, 312 products in all. Of those, Shoulder Bags takes 80 in a band of roughly $198 to $698. Deliberate is the word for the overlaps: the Scene Medium Shoulder Bag sits under both Shoulder Bags and Crossbody Bags, the Cristina Tote under Shoulder Bags despite its name. A separate category, Totes carries 47 products at marc jacobs accessories roughly $278 to $798 while The Tote Bag is its own, 105 products at $150 to $598. So a search for “shoulder bag marc jacobs” never resolves to a single shelf.

The J Marc, the St. Marc and what is not on the US site

Two names come up constantly, and neither is currently listed. Search the site for J Marc and 340 results come back: jewelry, sunglasses, ready-to-wear, shoes and the Pop J Marc Work Tote, but no J Marc shoulder or saddle bag. Only apparel comes back for The St. Marc, which fares worse. Read both as archive lines: any specification, colorway or price quoted for them is secondhand, not brand information. It matters, because the one-year warranty applies only to items bought from an authorized vendor. If you want a J Marc silhouette you are shopping resale, so price the missing warranty in and avoid replica sellers.

The lineup, silhouette by silhouette

The useful way to read the range is by shape, not category label. Four silhouettes cover almost everything sold for the shoulder in 2026: the short-strap rectangle, the slouchy hobo and bucket, the camera bag, and the convertible tote. Every one of them has its own price ladder, which means shape comes first and budget second. Leather, crinkle leather, suede, denim, nylon and faux fur are the materials in play. Note too that the site labels every price a sale price, so read one as reduced only when a regular price sits beside it. Every figure below is an approximate US price on marcjacobs.com as of September 2026, and they vary by country and change without notice.

Baguette and short-strap shoulder bags: the Scene family

Mention a marc jacobs shoulder bag and most often you mean a Scene, the backbone of the category with its own nav entry and 70 products. It is built on a short-strap rectangle worn high under the arm. Bottom of the ladder sit the Scene Convertible Mini Bag near $198 and the Scene Wallet on Chain near $228, then the Scene Small Shoulder Bag at $298, its denim version near $248, and the Scene Chain Mini Bag at $298. Higher up come the Scene Medium Shoulder Bag near $478 and the Scene Large Shoulder Bag near $698, the same style listing at about $648 in grunge faux fur. Worn small, this shape reads evening; worn large, it takes a coat. Filed under both categories, the Medium is the hedge if you are undecided.

The slouchy end of the lineup: hobo and bucket

For a softer line, the Sack Bag family and Scene buckets do the work. The brand dates The Sack Bag to the 2022 runway and describes a “slouchy throw-over-your-shoulder silhouette” in premium leather. The reference piece is the Belted Sack Bag near $498 with full-grain leather, magnetic closure, adjustable belted strap, internal zip pocket, cotton twill lining, 12in handle drop. Below it come the Small Belted Sack Bag near $298 and The Micro Crossbody Sack Bag near $198, or $228 in leopard faux fur. The fabric versions run from the bow denim and nylon mini near $258 to the full-size bow near $358, with a leopard nylon bow sack and a canvas cargo sack in faux fur both near $398. That same softness, on a rounder base is what you get from the Scene Small Bucket near $358 and Scene Large Bucket Bag near $498.

The camera bag on a short strap: The Snapshot

The camera bag is The Snapshot, the most recognisable marc jacobs bag in the category. Prices sit at about $325 to $328 across the core, DTM and colorblock chain versions, rising to $358 for the vintage floral and the Snapshot E/W Shoulder Bag. Its strap measures 57 inches with a 27-inch drop, so it crossbodies as readily as it shoulders. The published figure for the core style is 7in by 2in by 4in in Saffiano leather, with a faille lining, dual top zipper, one interior and one exterior slip pocket, a removable webbing strap and a dust bag. The brand says it was conceived in a Parisian studio, took its shape from a camera bag and debuted on the runway. For less is the Heaven by Marc Jacobs parallel, 153 products with bags at about $150 to $250, including a David Rappeneau Shoulder Bag near $175.

Convertible totes carried on the shoulder

Here is the group shoppers forget when they browse marc jacobs shoulder bags. Look at the Canvas Medium near $198: a 27-inch strap drop and a 5-inch handle drop, so it shoulders on the handles or slings crossbody. A removable webbing crossbody strap comes with the Canvas Small, Medium and Crossbody Tote Bag; the Large does not, the most useful single detail here. Stepping up, The Leather Medium Tote Bag near $498 pairs top handles with the same removable strap. Filed under Shoulder Bags is The Cristina Tote near $398 and a grommet charm version near $658. Want one bag that covers desk and street? Look here first.

Model, carry style, strap drop and price

The table gathers what the brand publishes and, just as usefully, what it omits. Strap drop is documented inconsistently: some product pages carry it, many do not, and none can be read off a photograph. If a drop is missing, reach for Find In Store and a tape measure, rather than guesswork. Treat prices as approximate US figures for September 2026; they will move. The J Marc row is there because the question is constant and the answer never changes. Take it as a shortlist, not a stock list, because availability shifts daily.

Strap drops and what they change about your outfit

Dimensions do not decide whether a bag works with what you are wearing; drop does. A 27-inch drop, published on The Snapshot and the Canvas Medium Tote Bag, puts the bag at hip height across the chest, which reads casual and hands-free. Shorten it and it pulls the bag up under the arm, and the whole line turns sharper. Published on the Belted Sack Bag, a 12-inch handle drop sits at the waist and clears a jacket, the classic shoulder position. As on the Canvas Medium Tote Bag: a 5-inch handle drop is a hand or elbow carry and fights a winter coat. The Canvas Large Tote Bag’s 9-inch drop clears outerwear, but with no crossbody strap listed, the shoulder is its only hands-free carry.

Buying this category without guessing

A few rules are all it takes to make this range easy to shop. Since the one-year warranty covers manufacturing defects only and requires an authorized vendor plus proof of purchase, check the interior tag’s style number against the product page. Remember that marcjacobs.com offers no exchanges, although US returns run 30 days from shipment with a prepaid label. Because outlet merchandise is final sale and outside the warranty, a bargain there is truly final. Reduced stock lives in the MARCDOWN section, where bag discounts ran roughly 25% to 51% in late September 2026, mostly past-season materials. One thing worth knowing in 2026: WHP Global and G-III Apparel Group completed their acquisition from LVMH on 1 September, with Marc Jacobs staying on as Founder and Creative Director. And if you type the singular “marc jacob” into a search box, you are still looking for Marc Jacobs.